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Our new purpose and vision

As part of building our next strategy we’ve completed our new purpose and vision statement. These statements will be our guiding stars. As we build the rest of our strategy it will all be pointing back towards these statements. 

Our purpose statement describes why we exist (our core reason for being), the difference we make in the world, and the impact we want to have. Our vision statement describes where we want to be as an organisation in five years' time.

Everything we do will be about fulfilling our purpose and achieving our vision. Take a look at our new purpose and vision statements and what they mean for Red Cross.


 

Download printable PDFs to share with others.