We have a fresh look

For more than a century, we’ve evolved alongside people and communities so that, no matter how the world changes around us, we’re there for people in the ways they need most.

That’s why we’ve refreshed our look to better reflect who we are today.

It goes hand in hand with our new strategy, helping us show up more clearly and consistently as we focus our efforts where we can make the greatest difference.

Like everything we do, it’s built on what has always been at the heart of our work: people coming together and finding a way forward.

A fresh expression of the same humanity

We know people: their needs, their strengths, the challenges they face, and the places they call home. And we wanted our refreshed identity to feel as open, welcoming, and human as the people and communities at the heart of Australian Red Cross.

Still recognisably us

You'll start to see our new look appearing in more places, and because a change like this takes time, our old and new looks will sit side by side for a while.

But while our look is evolving, what drives us isn’t. You’ll still find the same friendly faces showing up for people and communities across Australia - just as we always have.