Australian Red Cross is turning its iconic 74-year-old Red Cross Calling fundraising campaign on its head, inviting people to Act for Humanity by organising their own events and challenges.
Red Cross Head of Fundraising Products Vanessa Byrne said Red Cross had traditionally door-knocked and rattled collection cans every March to raise funds to support its vital work.
“But times have changed, and we are changing too,” she said. “This year we are inviting people to do what they like, what they’re good at, or what they always wished they could do, and to raise money for the Red Cross in the process.”
For Ms Byrne and her family, that means harnessing the power of toilet roll heroes. Fellow Red Cross staffer Michelle Owen is spicing things up with her red chilli challenge, and Red Cross executives will also be feeling the heat, with CEO Kim Pfitzner attempting to shoot 1000 basketball hoops in March, while Deputy CEO Cindy Batchelor has committed to 250 skips a day throughout the month.
Ms Byrne said Acts for Humanity could be in person or virtual, and could involve:
“We want to see people turn their passions and interests into acts for humanity – acts to help others by raising money for the Red Cross’s life-changing work,” Ms Byrne said.
“At Red Cross we know many people don’t have the support of community, family and friends, and find themselves alone or at a loss of who to turn to when things get tough. “Red Cross Calling’s Act for Humanity offers a way to help these people while bolstering connections with your own family, friends and community – and having fun along the way.”
Browse Acts for Humanity here.
Every contribution to the appeal able to make a difference.
Find out more at https://act.redcross.org.au/
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