Protect the emblem
We need your help to protect the emblems that protect lives.
In times of war, a red cross on a white background means 'don't shoot'. It shows that impartial assistance is available for anyone who needs it, with no discrimination to what side they belong to.
People die in conflicts when its meaning is misunderstood.
What the emblem means
What do you think of when you see the red cross? Most Australians say health care or medical assistance. But this is a misconception. In armed conflict, the red cross, red crescent and red crystal mean 'don't shoot!' The person, building, vehicle or equipment displaying the emblem is not part of the fight, but is providing humanitarian assistance.
Misuse of the emblem in peacetime diminishes its protective power when it is most needed: in times of war.
You can help by avoiding (and reporting) misuse of the emblem in Australia.
A guide to emblem use
It's more than a logo.
Report emblem misuse
If you have seen something that you think may be emblem misuse, please email us at emblemmisuse@redcross.org.au. To enable us to address your report, please include the details of the organisation (eg name, address, contact details) and attach an image (eg a photograph (if you see the misuse in person) or a screenshot).
Charity donations of $2 or more to Australian Red Cross may be tax deductible in Australia. Site protected by Google Invisible reCAPTCHA. © Australian Red Cross 2025. ABN 50 169 561 394