Turning activewear into impact

How Keep That Pump is helping support communities in need.

A donation of thousands of brand-new activewear items is helping Australian Red Cross Shops raise vital funds for people experiencing hardship, crisis and disaster, while giving quality clothing a second life.

When Australian activewear brand Keep That Pump looked for a meaningful way to give back, they saw an opportunity to create impact beyond the gym.

That's why we're proud to be collaborating with Keep That Pump, who donated 8,753 brand-new activewear items to Australian Red Cross Shops. Distributed across participating Melbourne stores for resale from June, this donation gives customers access to quality activewear while helping support our humanitarian work.

Supporting a more circular future

In the last financial year alone, Australian Red Cross gave a second life to more than 5.8 million items, helping to reduce waste, support a more circular economy, and generate funding that supports our humanitarian programs.

The Keep That Pump donation contributes to that ongoing effort, ensuring thousands of quality garments continue their journey with new owners, benefiting both people and the planet.

How your purchase helps

Funds raised through Australian Red Cross Shops help support people and communities facing some of life's most difficult moments.

This includes providing companionship to older people experiencing isolation, helping individuals and communities recover after disasters, and supporting people rebuilding their lives following conflict and crisis.

Every Keep That Pump item purchased from an Australian Red Cross Shop does more than refresh a wardrobe, it helps create positive change in communities here in Australia and around the world.

A shared commitment to positive change

We're grateful to work with organisations that share our commitment to creating social and environmental difference. Together, Australian Red Cross and Keep That Pump are demonstrating how one simple donation from a business can create meaningful impact through thoughtful giving; impact that reaches far beyond the shop floor.

Find your nearest Australian Red Cross Shop

Keep That Pump activewear remains available in selected Melbourne Australian Red Cross Shops while stocks last.

Visit our shop locator to find a store near you and discover how every purchase helps support people and communities when they need it most.

Australian Red Cross Shop locator

Want to see the collaboration in action? Watch the Keep That Pump social video explaining the initiative, which features our very own Cally Piper from the Australian Red Cross Retail Corporate Partnerships team.

Watch Keep That Pump video on Instagram