Australian Red Cross first-ever Giving Day

Double your impact on Thursday 19 March.

At Australian Red Cross, we believe that small acts of kindness can create big change — and on our first ever Giving Day, that change becomes even bigger. For one day only, every donation you make is doubled. That means twice the support, twice the relief, and twice the impact for people who need it most.

Let's break down how it works and how you can get involved.

What exactly is matched giving?

Matched giving is simple: When you donate, we match it dollar‑for‑dollar.

It's one of the easiest ways to instantly boost the impact of your generosity.

Why matched giving matters

This isn't just about doubling numbers, it's about doubling outcomes for real people.

Support families during emergencies with practical help and emotional care

Strengthen community resilience through local programs

Provide essential assistance to people experiencing crisis, hardship, and displacement

Keep vital programs going strong when communities rely on them most

How Giving Day works

Giving Day is a 12‑hour (8am – 8pm AEDT) event where every eligible donation is instantly doubled. Your compassion + matched funding = powerful change.

Here's how it plays out:

You choose a cause within Australian Red Cross that speaks to you
You make a donation on the day — big or small, it all counts
Your donation is matched dollar‑for‑dollar
Your impact is doubled and goes straight to the people and programs that need it most

Where your donation goes

Every matched donation goes directly to Australian Red Cross programs such as:

Emergency Response and Recovery
Support for people seeking safety
Local resilience and wellbeing initiatives
Lifesaving international humanitarian work

How to get involved

Here's your quick guide to joining in:

1. Make your donation on Giving Day
Set a reminder so you don't miss the 12 hour window.

2. Your donation is matched instantly
No extra steps, no hassle, thanks to our Supporting Partners - Coles, PwC, NRMA and Humanitarian Champions who’ll match your donation dollar-for-dollar.

3. See your impact grow
Your generosity now has twice the reach.

4. Spread the word
Be sure to tell others so the doubling impact will continue to grow.

Together, we can do so much more

Giving Day is one of the most powerful ways to support the people and communities who rely on Australian Red Cross every day. When we come together, even for just one day, the difference is extraordinary.

Red Cross pays our respects to the Aboriginal and Torres Strait Islander custodians of the country where we work, and to Elders, past, present and emerging.

Learn about our Reconciliation Action Plan and how we can all make reconciliation real.

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