In the gender generosity stakes, it is women who outperform men. We poured through three-plus years of Red Cross donation data and discovered not only do women give more, but they also donate more often.
But that’s not all …
The smallest of all is also home to plenty of big-hearted humanitarians. The ACT had the highest number of Red Cross donors and donations per capita, with donations bumping in at just over $25 per person.
The honour of the most generous locale goes to Queensland’s Garden City. Almost 3,000 people from Toowoomba donated to support Red Cross programs.
People from low-income areas gave as much – as a percentage of their area’s median income – as those living in wealthy areas. Last year, 54,000 people in low-income areas donated. And that generosity continues with more than 41,000 already donating in the first four months of this year.
But in our book, generosity is never a contest. It’s more like a team sport. It doesn’t matter who gives the most or most often; what matters is working together. Because when tens of thousands of people are generous, each person’s impact is multiplied.
Poppy Brown, our State and Territory Operations Director, speaks for all of us at Red Cross when she says we are incredibly grateful for support from every part of the community.
"Every single dollar from every single donor helps make a real difference supporting our work to help people in urgent need 365 days a year.
"That support from so many means we can not only respond to disasters at home and overseas, but also support migrants and refugees, work with people who are homeless, and help older Australians overcome loneliness and isolation." And so much more.
The end of the financial year is almost here; please consider making a tax-deductible donation before June 30. Your generosity will help support people facing crisis, disaster and hardship in Australia and across the world.
And with kind-hearted people at our side, we can continue to do great things every single day.
“I support because I have been homeless myself,” says Laurie. “I have always contributed in some way, no matter how hard up – someone is always worse off; you should give back when you can.”
“I’m making the most of what I’ve got, what I can see and can do,” says Louise. “We are put on this earth to serve and help others out.”
* Findings based on an analysis of donations, excluding corporate donations, to Red Cross from the start of 2019 to the end of April this year. More info »