More people discovering the power of humanity
By year end, over 2.3M people were engaging with Red Cross and taking humanitarian action, demonstrating the breadth of the network behind our movement.
One of the key drivers for people joining with us was to be there for others. We found new approaches for supporting people’s wellbeing through the pandemic. We distributed 3.8k kits for people in hotel isolation in SA, NSW, WA and QLD. We also, in partnership with the Football Federation Australia, developed a kit to support children returning to community soccer after pandemic restrictions.
Volunteer and Mallacoota local Ann Thoroughgood enjoying a local ceremony held to commemorate the efforts of all involved with the bushfire emergency in January 2020. Photo: Commonwealth of Australia/Department of Defence
Digital platforms were vitally important for engaging young people during the pandemic. We had young people using Instagram TV to develop projects and share information. There were 7.5k followers for our REDx Youth channels and 923 people became Digital Advocates on Facebook, sharing factual information and focused on peer-to-peer support and connection. Across all our platforms, over 3.5k young people actively participated and engaged in activities through the year.
We created a Good Humans campaign that showcased the everyday humanitarian actions young Australians are taking in their communities. The campaign reached 3.2M people, with 17k engaging and interacting with us online.
Humanitech, our ‘think and do tank’ putting humanity at the centre of emerging technology, was soft launched at SouthStart, Adelaide in November 2019 and we signed a seven-year industry partner agreement with the RMIT-led Centre of Excellence in automated decision making and society.