Cody Simpson enters his ‘donation era’ in latest Uber x Red Cross Clothing Drive

• Aussies can book a FREE Uber Courier on Saturday, 18 October, between 10am-4pm local time to pick up their clothing donations and deliver them to Australian Red Cross Shop drop-off locations in Adelaide, Brisbane, Melbourne, Perth and Sydney.
• Cody will be donating his own red carpet and photoshoot fits from his past eras, available for sale in Australian Red Cross Shops around Australia.

Cody Simpson is officially entering a new era, and this one is all about giving back. The Australian singer-songwriter, actor and swimmer has joined forces with Uber and Australian Red Cross for the seventh annual Uber x Red Cross Clothing Drive on Saturday, 18 October. The campaign invites Australians to pay forward their past fashion eras and donate quality clothes they no longer wear to Australian Red Cross, turning iconic looks into impact.

At just 28, Cody Simpson has lived many lives. From teen idol to poet, fashion entrepreneur, national swimmer, musical theatre star, and now, back to singer-songwriter, each of these chapters has been complete with outfits to match. Simpson's journey, and style evolution, isn’t just a masterclass in reinvention: it's a testament to his adaptability, ambition and genuine desire to follow his passions, wherever they lead.

With over 231 million pieces of clothing gathering dust in wardrobes nationwide, enough to fill 139 swimming pools¹, Simpson is inspired to enter his ‘donation era’. He urges Aussies to rethink what’s hanging at the back of their closets, showing just how easy it is to trade pre-loved quality clothes for a good cause.

In the hero campaign video, Simpson sifts through his fashion archives, with pieces that once defined an era but no longer suit him. Rather than discarding these looks from his most iconic and recognisable eras, he chooses which quality outfits to donate to the Uber x Red Cross Clothing Drive. For a closer view, check out the Uber x Red Cross Clothing Drive campaign video.

This partnership with Uber and Australian Red Cross shows how Aussies can do the same with their wardrobes, embracing their past fashion eras and diving into their own ‘donation era’.

And it’s not just talk. To support the campaign, Simpson has donated over 10 pieces of clothing from some of his most iconic style eras, including outfits from the red carpet and modelling shoots. These items will be available for purchase at Australian Red Cross Shops nationwide, ready to embark on someone else’s fashion era.

For one day only on Saturday, 18 October, Aussies can join Simpson in booking a free Uber Courier between 10am-4pm to have their pre-loved clothing collected from their doorstep, and delivered straight to Australian Red Cross Shop drop-off locations across Adelaide, Brisbane, Melbourne, Perth and Sydney.

How to get involved? Just follow these simple steps:

1. Open the Uber or Uber Eats app
2. Scroll to the Australian Red Cross Clothing Drive image and tap
3. You should see ‘Red Cross Clothing Drive’ set as the drop-off spot
4. If you’re in an eligible area, the Australian Red Cross Clothing Drive promotion should automatically apply, so check that the trip is showing as $0 amount
5. Confirm! Keep an eye out for your Uber Courier pick up

If you have any issues or can’t see the tile? Head to the Uber App > Courier > type in ‘Australian Red Cross Shop’ > Pick the first option shown > Confirm.

On his involvement in the campaign, Simpson said: “Like many people, I've explored different eras with my fashion throughout the years. Some of these outfits have been in music videos, while others were part of a very different kind of journey. The idea that someone else will now be able to wear them and give them a new life is what the Uber x Red Cross Clothing Drive is all about - letting go and giving back in the process.”

Richard Wood, Head of Retail at Australian Red Cross said, “Cody’s been a great advocate of this campaign, demonstrating even Aussie icons get nostalgic about items of clothing. Through letting go and contributing high-quality donations to this cause, our customers will benefit when they visit our Shops. This in turn helps us fund vital humanitarian programs which support Australians in need right across the country. With Uber’s support, it will be easier than ever to donate, with free pickups on Saturday, 18 October, between 10am-4pm.”

Emma Foley, Managing Director at Uber ANZ commented, “We are incredibly proud to continue our seven-year partnership with Australian Red Cross, and to make donating easier than ever through Uber’s technology, ensuring Aussies can give back seamlessly from their own doorsteps. This year, we wanted to highlight the idea that every piece of clothing has a story, and we couldn't have found a more fitting partner to encourage Aussies to enter their ‘donation era’ than Cody. Australians have had a front-row seat to his career evolution, from his first days on YouTube to appearing on Broadway and competing on the global stage for our country. He truly embodies our mission to encourage Australians to embrace their ‘donation era’ and give a new life to quality items from their own closets..

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Notes to editor:

Campaign video & image assets - HERE

About the research:

The research was conducted by Censuswide, among a sample of 2,000 18+ respondents in Australia & New Zealand, 1,000 nationally representative per market. The data was collected between 21.08.25 - 29.08.25.

1. The research also found the average Australian has 63 items of clothing in their wardrobe, and 17.5% of these are left unworn - equating to an average of 11 unworn pieces of clothing per Australian. Multiplied by the adult Australian population of 21 million (sources here and here), this equates to a potential 231 million items of unworn clothing nationwide.

Assuming the average garment has a volume of 1.5 litres, this is enough to fill approximately 139 swimming pools (2,500 m³) and 42 Australian football fields (16,336 m² at a 0.5m depth).

ANZ Red Cross Clothing Drive 2025 Terms and conditions:

1. Offer Period. The Offer (defined in clause 2 below) is available from 10:00 to 16:00 local time in each Eligible City (defined in clause 3 below) on Saturday, 18 October 2025 (“Offer Period”). Uber reserves the right to void, cancel, suspend, or amend the Offer at any time.
2. Offer. Eligible Users (defined in clause 3 below) will be able to book one $0 Courier trip during the Offer Period to have the Eligible Items (defined in clause 4 below) they wish to donate delivered to the Red Cross (“Offer”). A maximum of one Courier trip applies per Eligible User. To apply the Offer, Eligible Users must open their Uber or Uber Eats app during the Offer Period, click on the banner in the app relating to the Offer, which will direct them to complete their booking for Red Cross Clothing Drive For avoidance of doubt, only packages that contain Eligible Items (as defined in clause 4 below) sent via the Red Cross Clothing Drive product will be eligible for $0 Courier trip.  Any trips that are requested by you that do not meet all these requirements may be investigated and Uber reserves the right to withhold or deduct credits or other features or benefits obtained through the fraudulent use of the Offer by you in the event that Uber reasonably determines or believes that the use or redemption of the Offer was in error, fraudulent, illegal, or in violation of the Offer.  
3. Eligible Users. “Eligible Users” are users of the Uber or Uber Eats app in Sydney, Melbourne, Brisbane, Adelaide, Perth, Auckland, Wellington or Christchurch (each an “Eligible City”). Eligible Users will see a $0 amount payable when they book an Courier delivery during the Offer Period via the promotional banner, or directly through Courier product with the drop-off location set to one of the Red Cross Shop locations.
4. Eligible Items. “Eligible Items” are donated clothing and accessories that meet the requirements set out in this clause and are in package(s): (i) not greater than 20 kilograms; and (ii) that fit comfortably in the boot of a mid-size motor vehicle. Prohibited items, including alcohol, medication, recreational drugs, and dangerous or illegal items, must not be sent. Violations may be reported to authorities. For this event Red Cross will accept quality, saleable clothing and accessories. Red Cross will not accept homewares, underwear, or worn out or dirty clothing. Ordinarily, eligible packages for Courier deliveries must not have a total value greater than $100, however that limit does not apply for this Offer.
5. Availability. Successful redemption of the Offer is subject to the availability of eligible delivery persons. This means that you will not be able to participate in the Offer if there are no delivery persons available to accept your Courier request.
6. Acceptance of terms. You are deemed to have accepted and agreed to be bound by these terms and conditions by participating in the Offer. Your use of Courier is subject to Uber’s General Terms of Use (available here). Uber reserves the right to refuse or terminate your participation in the Offer if you are in breach of these terms and conditions or the General Terms of Use.
7. Liability. To the fullest extent permitted by law, Uber, Red Cross and their respective affiliates will not, in any circumstances be responsible or liable to compensate you, accept any liability to you (whether direct, indirect, special, incidental, exemplary, punitive or consequential) for any loss, damage, personal injury or death arising out of or in connection with your participation in the Offer whether such liability arises from any claim based upon contract, warranty, tort (including negligence), strict liability or otherwise, and whether or not we (or our affiliates) have been advised of the possibility of such loss, damage, personal injury or death. Your statutory rights are not affected. Any liability of ours arising in connection with the Offer shall be several and we accept no joint and several liability in connection with the Offer. Once an item has been picked up for donation, it cannot be reclaimed.
8. Governing law. These terms and conditions shall be governed by the laws of New South Wales, Australia (for Australian participants) and the laws of New Zealand (for New Zealand participants). You agree that the courts of the applicable jurisdiction will have non-exclusive jurisdiction to determine any matters arising out of these terms and conditions.