Australian Red Cross named Australia’s Most Trusted Charity Brand at Roy Morgan 2025 Trusted Brand Awards

Australian Red Cross has once again been recognised as the Most Trusted Charity Brand at the Roy Morgan Trusted Brand Awards 2025, reaffirming its place at the heart of Australian communities.

The annual awards celebrate the brands Australians trust most, and this year Australian Red Cross retained the top spot in the charity category, ahead of 7 highly respected organisations.

Australians who took part in the Roy Morgan research praised Australian Red Cross for its ethical practices that are community-focused, for example saying:

- “They are helping so many in need and have a great range of products, courses, and services that are all designed to help people and the community.”
- “They have a large number of volunteers and donate time and resources to providing safe spaces for people.”

Roy Morgan CEO Michele Levine says the Roy Morgan Trusted Brand Awards recognise Australia’s most trusted brands which have maintained consistently high levels of trust.

“Australian Red Cross as part of the broader Red Cross Red Crescent Movement is a global beacon of hope, delivering humanitarian aid and support to those in need, embodying the spirit of compassion and community.”

In accepting the award on behalf of Australian Red Cross, Director of Marketing, Communication and Customer Experience, Kira Reed said the organisation was deeply honoured to be recognised once again as Australia’s most trusted charity.

“This award is a reflection of the work of our extraordinary 17,000 members, volunteers, and staff who give their time and energy in every community across the country. It also speaks to the generosity of our supporters and donors, whose trust allows us to continue our mission to bring help to those who need it most.”

This is the second time Australian Red Cross has received the Roy Morgan Most Trusted Charity Brand award, highlighting the ongoing impact of its mission and the deep trust Australians place in the organisation.

For media enquiries contact: media@redcross.org.au or 1800 733 443.