Regular Giving fundraising is one of the most affordable and effective ways of recruiting new supporters to Red Cross. Specialist agencies conduct the majority of new supporter acquisitions which has become Red Cross' fastest growing income stream. Using these agencies means we keep costs down and helps provide quality training and professional representation for Red Cross.
Red Cross fundraisers conduct door knocks to discuss work with people and encourage them to become a regular donor. Fundraisers work within the hours set out by state legislation throughout the day and early evening.
This type of fundraising involves speaking directly to people in the street or in shopping centres, between Monday to Saturday asking them to support us with a regular gift.
Fundraisers reach out and visit small to medium sized businesses encouraging them and their staff to make regular contributions.
Red Cross routinely conducts Regular Giving promotions through telemarketing, direct mail, online, TV and press inserts.
Our fundraisers wear Red Cross branded clothing with our logo front and back, or smart business attire when visiting businesses. Their ID badges state they are paid and carry the name of the third party agency. They do not accept cash, instead asking for monthly donations by direct debit or credit card.
Please view the South Australia code of practice for Australian Red Cross Ongoing Collection Agreement in South Australia.