
Volunteer Minnie Vo, staff member Sean Williams and volunteer Lina Jimenez celebrate World Red Cross Day 2016 in Brisbane. Photo: Australian Red Cross/Susan Cullinan
Outcomes
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2.5 million people, reflecting the diversity of our community, take voluntary humanitarian action with Australian Red Cross to help others
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We want to double the number of people who are actively engaged with us, to at least 2.5 million. Our supporters include volunteers, social media users, blood donors, members and staff. We are keen that they reflect the diversity of the Australian population. Their humanitarian action will assist and empower the most vulnerable people and communities. They might use digital tools to check on isolated older people, or volunteer at a disaster evacuation centre, or contribute to humanitarian education, or develop their own ways to help.
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50% (of 2.5 million) are self organising and leveraging Australian Red Cross knowledge, expertise and evidence to advocate for and help others
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We recognise that people have the freedom and ability to organise themselves to solve humanitarian problems. At the same time, they can increase their impact by leveraging the resources and expertise of Australian Red Cross. We want to add value to the humanitarian actions that people freely undertake on local, regional, national and global issues. We want at least half of our supporters to use our tools and resources, expertise, brand and networks to organise themselves to take action and advocate to help people and communities. This outcome brings the concept of ‘people helping people’ to life.
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Australians trust and respect Australian Red Cross
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This builds on one of our core strengths; that the Australian public has great levels of trust and respect for Red Cross in our sector. Trustworthiness is judged the most important attribute for organisations within our sector according to our annual brand tracker; with Red Cross consistently outperforming our peers on both trust and respect measures. This target ensures we focus on maintaining our sector-leading position.