Five years
at a glance

Overall net result shows a deficit of $8.7 million for the year, a product of $0.1 million deficit in Humanitarian Services and a $8.6 million deficit from the Blood Service. Total revenue (including Blood Service) was $967.1 million offset by costs of $975.8 million.

  • Community support for Red Cross has grown 8% in 2015, however this growth has largely been driven through increased community support via emergency appeals. Community support for everyday work has increased marginally ($0.4 million) over 2014. Over $41.8 million of this was generated by 130,000 regular givers giving over $30 per month (an increase of $4.5 million on last year).

  • Fundraising costs amount to 7% of total expenditure (excluding Blood Service). The decrease in costs against 2014 reflect the change in the fundraising mix year on year to more cost effective fundraising.

  • Income and expenditure for Humanitarian Services contracted this year due to reduced government funding of migration support programs. Over $298 million was spent delivering programs to support vulnerable people and communities in Australia and further afield.

  • Administration costs are 10% of total expenditure (excluding Blood Service) and include costs critical to the effective running of the Society such as information technology, finance, human resources and occupancy costs; in previous years some of these costs were allocated within the specific programs they supported.

  • Retail activities delivered $4.4 million after costs - the strongest result in several years - to support Red Cross work in communities, despite seven fewer stores. Retail’s ‘back to basics’ plan is also ensuring a re-focus on customers, and greater engagement with local communities.

Five years at a glance

2015

2014

2013

2012

2011

$'000

$'000

$'000

$'000

$'000

Financial Results ($’000)

Blood Service 1

559,806

581,800

574,587

578,461

567,471

Government Grants 2

242,363

362,846

288,804

217,663

115,086

Community Support - for everyday work

85,453

85,025

75,579

56,729

53,677

Community Support - for emergency appeals

21,714

14,399

20,186

4,102

55,586

Commercial Operations

8,566

11,613

33,498

34,336

34,766

Retail activities

21,527

20,956

-

-

-

Government Grants for Commercial Operations

10,815

12,984

15,590

17,074

14,094

Other Income 3

16,877

19,060

15,546

46,567

24,913

Total income

967,122

1,108,683

1,023,790

954,932

865,593

Blood Service

568,441

555,897

561,749

539,317

465,798

Domestic programs

249,933

366,296

314,261

223,754

121,981

International programs

31,780

38,243

34,344

28,620

17,716

Emergency Appeals 4

17,139

8,289

14,630

31,439

53,149

Commercial operations 5

20,674

24,774

46,052

47,753

49,988

Retail activities

17,108

17,934

-

-

-

Fundraising Costs 6

26,426

27,043

15,864

15,965

14,880

Marketing

4,271

4,166

3,353

5,981

6,356

Administration 7

40,091

38,003

19,912

22,694

19,482

Total expenditure

975,864

1,080,645

1,010,165

915,523

749,350

Surplus/(Deficit)

(8,742)

28,038

13,625

39,409

116,243

Cost of Fundraising including Emergency Appeals

25%

27%

17%

26%

14%

Cost of Fundraising excluding Emergency Appeals

31%

32%

21%

28%

28%

Cost of Administration

10%

7%

4%

6%

7%

Program Investment Ratio without Emergencies

69%

77%

78%

67%

49%