Our Strategy 2015-2020
Strategy 2020 is Australian Red Cross’ roadmap for our future, guiding us to respond to rapidly changing humanitarian needs in our second century of service to the Australian community.
Whether faced by humanitarian emergencies caused by disaster and conflict or the personal crises that keep people trapped in poverty and hardship, Strategy 2020 focuses our work on the people who need us most, now and into the future.
We’re known for helping people in emergencies and collecting life-saving blood donations. But our Fundamental Principle of humanity requires more than that: it means we will be there for people in hardship and adversity – no matter who they are or where they’re from, no matter their beliefs or political affiliations. This simple principle underpins the work we do every day, in Australia and around the globe.
As we move towards 2020, we will focus on building an active movement of people united by a shared commitment to humanitarian values and voluntary service. It is important to us that our people and supporters reflect the diverse face of modern Australia. We open our doors to a new generation of Red Cross people: young people, those from culturally and linguistically diverse backgrounds and people from all walks of life who share our vision. We want to empower everyone to do what’s most needed in their communities, leveraging Red Cross resources and expertise.
Udialla Springs Traditional Owner, Uncle Neville talks with Red Cross worker Leah on the Welcome to My Country camp. This Red Cross camp brought 16 young Aboriginal and Torres Strait Islander people from remote regions together to learn and share in Indigenous culture. Australian Red Cross/Michael Torres
For many years, Red Cross has forged respectful partnerships with Aboriginal and Torres Strait Islander peoples, families and communities. In Strategy 2020, we continue that commitment, respecting the rights, cultures and strengths of First Peoples. In everything we do, as part of the global Red Cross Red Crescent Movement, we are champions of a peaceful world striving to reduce human suffering both in times of peace and conflict.
We will continue to be innovative in how we support humanitarian needs, and we will demonstrate that we are a strong, sustainable and accountable organisation. To this end, we have developed 22 specific and measurable outcomes and targets to which we will devote our time, energies and funding (you can view these on the individual webpages for each of our goals). These help us focus our work to deliver practical outcomes, while building our efficiency and effectiveness.
We can’t do this alone. We work alongside local communities to encourage and empower them and we will be partnering with more organisations, governments and the private sector in the coming years.
There are many ways you can get involved with Red Cross and we welcome your contribution to building a more compassionate, resilient, peaceful and healthy Australian community. Check out the “Get involved” tab at the top of the page. Together, let’s work towards the vision of human dignity, peace, safety and wellbeing for all.
Chief Executive Officer