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Belinda Dimovski

Director, Engagement and Support

Belinda Dimovski joined Red Cross after 10 years at Weight Watchers where as a passionate people and customer experience advocate, she led the Customer Experience, Operations, Customer Service, PMO and Logistics functions for the Australia/NZ business and played a co-ordination role for the international team. She has a comprehensive background in leading a multichannel service delivery organisation that includes digital, face to face, call centre and global solutions.

She has extensive senior management experience and a proven track record innovating strategic and service initiatives across three diverse sectors, telecommunications; Optus Communications, pharmaceutical; Pfizer Consumer Healthcare and health service delivery; WW. She is a values driven individual who is excited by a challenge, is motivated by people and has fallen in love with making a difference. As a Customer Experience advocate, Belinda believes that supporting an organisation to be more consumer-centric (be it a product, service or an experience) leads to better outcomes for the consumer and therefore a more engaged organisation in a state of continuous improvement.

At Red Cross, Belinda is responsible for all fundraising and partnership activity, marketing and communications including government relations, media and PR. Her remit extends to the retail shops and she is CEO of the Red Cross RTO delivering First Aid and related training. She has introduced a Customer Experience, data science and digital products team to the organisation.

Belinda recently completed post-graduate studies, Leading an Organisation through Dynamic Environments at AGSM@UNSW and Leading Digital Business Transformation at IMD Business School. Belinda is also a Telstra Business Women’s Award finalist 2020 and is Co-Chair of the CX Collective.