Regular Giving facts
- Regular Giving is where people make a monthly donation either by direct debit via their bank account or credit card.
- Is the most reliable source of income and ensures an on-going income stream from year to year.
- Allows us to budget and plan ahead effectively so we can continue to be there to deliver vital services to vulnerable people.
Regular Giving fundraising
Regular Giving fundraising is one of the most affordable and effective ways of recruiting new supporters to Red Cross. Specialist agencies conduct the majority of new supporter acquisitions which has become Red Cross' fastest growing income stream. Using these agencies means we keep costs down and helps provide quality training and professional representation for Red Cross.
Door to Door
Red Cross fundraisers conduct door knocks to discuss work with people and encourage them to become a regular donor. Fundraisers work within the hours set out by state legislation throughout the day and early evening.
Streets and shopping centres
This type of fundraising involves speaking directly to people in the street or in shopping centres, between Monday to Saturday asking them to support us with a regular gift.
Business to Business
Fundraisers reach out and visit small to medium sized businesses encouraging them and their staff to make regular contributions.
Red Cross routinely conducts Regular Giving promotions through telemarketing, direct mail, online, TV and press inserts.