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Surprise a child with an IKEA Let’s Play for Change gift

IKEA is supporting Australian Red Cross’ migrant support programs to inspire kids and give them hope for their future.

Purchase an IKEA children’s book or toy this month and gift it to the IKEA Let’s Play for Change campaign and you will help Australian Red Cross bring a smile to a child’s face.

Australian Red Cross supports migrant and refugee families who arrive here with few possessions and who have often had a difficult journey in search of safety.

Play helps children adjust to new environments, supports their ongoing learning and development and allows them to be creative, imaginative and to simply enjoy being a child.

IKEA is supporting Australian Red Cross’ migrant support programs to inspire kids, help them learn and give them hope for their future.

The Let’s Play for Change campaign highlights the importance of play for a better everyday life.

Mark Mitchinson, IKEA

The IKEA global Play Report, released this month, identifies five key motivators of why we play. They are to connect, express, explore, repair and escape.

IKEA Australia spokesperson Mark Mitchinson said IKEA believed children were the most important people in the world and that home was a great playground.

“The Let’s Play for Change campaign highlights the importance of play for a better everyday life,” Mark said.

Purchase an IKEA toy this month and gift it to Australian Red Cross by dropping it into the marked boxes in IKEA stores. Your gift will be given to children from newly-arrived migrant families.

Or, support Australian Red Cross’ Season of Belonging.

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