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Help end loneliness this Christmas

Australian Red Cross is launching the ‘Season of Belonging’ campaign.

Australian Red Cross is launching the ‘Season of Belonging’ campaign, calling on Australians to reach out to each other to prevent loneliness this festive season.

A new survey has found one in four of us, or 5.6m people, are lonely almost all of the time or on a regular basis.

Australian Red Cross CEO, Judy Slatyer said, “We’re launching the Season of Belonging because we believe nobody should be alone and isolated this Christmas.”
“Loneliness doesn’t have to be a constant part of so many lives - all it takes is one person to reach out and brighten up a person’s life with one of our easy steps,” she added.


 Meet your neighbours
 Volunteer
 Say hello to someone new in your neighbourhood
 Check on someone who may be in trouble
 Be kind on social media

“During the festive season and every day, we support thousands of people who are lonely and socially isolated, through programs such as regular phone calls, driving patients to hospital and visiting people in their homes.

“Even a simple phone call or an invitation to Christmas dinner can make the world of difference to someone who is isolated,” she concluded

Be part of the Season of Belonging or make a donation at or by phoning 1800 733 276 (RED CROSS).

For interview opportunities contact:
Angela Lemme on 0437 331 310 or Marie Bout on 0405 399 164


Australians feel lonely
7% all the time
16% quite often
32% sometimes

Reasons for loneliness
34% Death of loved one
31% Moving from friends/family
22% Isolation at school or work
21% Divorce or separation
17% Losing a job

Activities people use to help loneliness
45% Watching TV
39% Going for a walk
36% Talking on the phone
31% Spending time with pets
30% Using social media

Key demographic insights

As many as 5.6 million Aussies are suffering from loneliness

  • Males and females 18-34 and people in metropolitan Australia are significantly more likely to feel lonely as the result of isolation at work or school.
  •  Males 55+ are the group most likely to feel lonely after a divorce or separation.
  •  Losing a job is a significantly higher loneliness trigger for males 35-54.
  •  Females 18-34 are the group most likely to feel lonely after the birth of a child.

Young men feel loneliness the most

  •  Males 18-34 are significantly more likely than other demographic groups to feel lonely almost all the time or quite often, while males and females over 55 are significantly less likely to feel lonely compared to younger people.

Women do more to reduce loneliness

  • Females over 55 are significantly more likely to chat to a friend or family member to help counteract loneliness, while for females 18-34 using social media is significantly higher than for other groups. Exercise and shopping are significantly more likely to be used to help with loneliness among people in metro areas, compared with regional ones.

The Australian Red Cross Loneliness Survey was conducted in October 2017 by Mevcorp. 1,015 people aged over 18 participated in a surveyed between 5-10 October, 2017.