Launching the Red Cross annual Bring More Good Appeal, Judy Slatyer, Chief Executive Officer, Australian Red Cross said: “Our survey shows that nearly four out of five (77%) Australians believe we need to walk the talk and take greater individual action to help those in need.”
“Australians really care about the people in their communities. We’ve found that more than eight out of ten people (87%) say they would be likely to help if natural disasters struck in Australia or overseas in the next two years,” Ms Slatyer said.
The study shows that most Australians care about making their communities a better place. Close to two out of three people (65%) want to do more to help others.
“A number of global studies in recent years confirm that Australians are among the most generous in the world.
“It’s wonderful to see that even if times can be tough for many people in these cold winter months, Australians feel that it’s well within their reach to make a real difference and help their neighbours,” Ms Slatyer added.
“Even when media headlines often focus on doom and gloom, we must remember that most of us are generous and want to help others in our local communities.
“I am in awe of the millions of Australians who help out in their communities every year. Day in, day out, around 20,000 Red Cross volunteers are taking action to help, providing a helpful ear in a bushfire or connecting people who care with people who feel left out.
“We can all do more to look out for our neighbours and check in on lonely older people who could do with a helping hand,” Ms Slatyer said.
Donate to Red Cross by June 30, to bring more good to the world: redcross.org.au/good
Red Cross surveyed 2,094 people nationally via an online survey. Those surveyed included a broad range of people who had touch points with Red Cross, ranging from retail customers to financial donors.
Key survey data
- More than four out of five (87%) say they would be likely to help in natural disasters and emergencies in Australia in the next two years
- More than two out of three (73%) say they would be likely to help homeless people in the next two years
- Four out of five (81%) say they would be likely to help children and young people who need support in the next two years.
- Nearly four out of five (77%) people agree with the statement, ‘we should be doing more than just thinking about helping others in need – we should be taking action at an individual level’
- Close to two out of three (65%) Australians agree with the statement, ‘I would like to do more to help those in need’
- More than one in two (55%) people disagree with the statement, ‘Humanitarian issues are too far removed from me and my day to day life’
Women a little more compassionate than men
- Women are 1.3 times more inclined to help those in need than men
- Women are more likely to believe that we should take action at an individual level compared with men
- Women are more connected with humanitarian issues in day to day life than men
Taking action nation wide
- People in the Australian Capital Territory (84%) are most likely to agree that we should take action at an individual level, followed by Tasmania (82%), New South Wales (79%) and Western Australia (77%).
- While Northern Territorians come last in the states and territories, more than two-thirds (68%) of people are committed to taking individual action to help others.
Young people and millennials care about more than their screens
- Young people want to do more to help people in need than the older generations. People under 25 are 1.5 times more likely to want to help others than people over 65-years-old.
- The younger the respondents, the more likely they think we should take action at an individual level. People under 25 are more committed to take individual action than all other age groups.
MEDIA CONTACT: email@example.com 1800 733 443 (diverts to on-call adviser after hours)