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Business Strategy

Thrive Module 3

Business Strategy


  • Describing the world you are working toward
  • Communicate long term goals
  • Mobilise your allies

Examples – “Nonprofit Mission Statements: 30 examples of brands who are crushing it”

  • R U 4 children: "Nourish the Hungry, Inspire the Broken, Connect the World."
  • Livestrong: "We improve the lives of people affected by cancer now."
  • NPR: "Story by story, we bring you the world."
  • The Humane Society: "Celebrating Animals, Preventing Cruelty."
  • Human Rights Watch: "Defends the rights of people worldwide."
    Discuss these on Yammer

The AcdB Model


  • What do you need to achieve in order to realise your vision?
  • Goals require specificity and clear timelines
  • Creating goals


  • What do we do?
  • What don’t we do?
  • Helps to maintain focus and direction for your organisation.

Value Proposition

  • Understanding your customers requirements, pains and gains
  • Mapped against your products and services with a focus on how they relieve pain and support customer gains.
The value proposition canvas

External Environment

Martin Reeves: Your strategy needs a strategy

About this talk: Is it possible to look ahead without stumbling over what’s in front of you? All too often companies spend precious time laying out long term strategic plans, only to discover that their maps are out of date in a month. Business strategy expert Martin Reeves offers a solution. He advocates transitioning from relying on a single "classical" approach to strategy and moving towards a more tailored approach to strategy and execution, selecting from 5 distinct patterns of success.