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Business partnerships

Australian Red Cross is a powerful partner for reputable businesses.

Whether it be aligning with your organisation's social responsibility strategy, or adopting a dynamic marketing-led approach to help fulfil your business and brand building objectives, Red Cross is unparalleled in its ability to deliver partnership results.

Major partnerships come with the benefit of a dedicated Account Manager to deliver on your objectives, in addition partners may have access to other skilled staff in areas such as media, PR, communications, events, social media and Red Cross programs and Services to further enhance the partnership.

Much needed funds generously donated by partners can be applied to a specific program area of interest to your organisation, or to the wider work of Red Cross to help vulnerable people everyday.

Discover how to become a Red Cross business partner.

See current Red Cross business partners.

We are:

  • independent, non-religious and non-political
  • the most highly respected/admired charity in Australia¹
  • the highest top-of-mind charity in Australia¹
  • the top-of-mind charity for youth in Australia²
  • the largest humanitarian organisation in the world, with a presence in 187 countries and millions of volunteers worldwide.

We have:

  • a track record in Australia spanning almost a century
  • an unmatched footprint in both metropolitan, rural and regional Australia
  • a diverse and significant stakeholder network locally and internationally
  • thousands of members, volunteers and supporters across Australia.

Your organisation will benefit from:

  • a strategically developed partnership mutually focused on delivering your business objectives while supporting vital humanitarian projects domestically and/or internationally
  • unique leveraging opportunities through our marketing, media and social media channels
  • employee engagement strategies and volunteering opportunities
  • official status as a Red Cross partner
  • the opportunity to align with one of the most trusted and respected brands in the world
  • unrivalled stakeholder engagement opportunities
  • dedicated Account Manager to deliver a tailored partnership.


1. Campbell Research, August 2009. 2. Jigsaw Strategic Research, 2009.

Workplace giving

Workplace giving

You can also make a regular pre-tax donation from your pay. Read more.