The Australian Red Cross Victoria is calling for participants and volunteers for the longest accredited canoe race in the world, in one of the most beautiful regions of the country.

The Australian Red Cross Herald Sun Murray Marathon, now in its 37th year, will take place on the mighty Murray River from December 27 - 31.

Past years have seen more than 800 participants, up to 400 volunteers and 3000 support crew from throughout Australia and the world converge on the banks of the Murray River for the annual 404 km event.  Last year's race generated revenue of $316,000.

People can take on the Murray on their own or have some fun in a relay team.  It's open to anyone aged 13 and over, with fundraising a condition of entry.  Red Cross is also looking for volunteers to help stage the event.

Sixty-one-year-old Bill Robinson, who is entering the race for the 16th time, paddled solo 2000km up the Murray River earlier this year, the realisation of a lifetime dream.

He introduced his daughter, Jane Robinson, to the event in 1992, and she went on to become a world champion Quad Sculler.

'It's one of the great sporting events in Australia where it is possible for people who are not super athletes to achieve their goals, while assisting Australian Red Cross,' he said.

'My advice to anyone thinking of competing - just do it!'

Australian Red Cross Executive Director Andrew Hilton said:  'I encourage people of all ages and abilities to get out on this magnificent river and participate in this fun and rewarding event.'

'Funds raised will help Red Cross deliver services to vulnerable people in Victoria, through our community programs or emergency services.'

The closing date for entries is Friday 2 December. Click here for entry information.