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Sanitarium Health & Wellbeing

Supporting the Good Start Breakfast Clubs

Sanitarium has partnered with Australian Red Cross to run the Good Start Breakfast Clubs for over 14 years and has invested $3 million in funding and in-kind support. Over 500,000 breakfasts are served annually to children living in remote and vulnerable communities across Australia.

Learn more about Good Start Breakfast Clubs.

How our business makes a difference

"At Sanitarium, our mission is to share with our community a message of health and hope for a better life, through the products, programs and services we offer," says Todd Saunders, Executive General Manager - Sanitarium Australia. "Sanitarium's ongoing partnership with Australian Red Cross enables Australian children access to a healthy start to their day through breakfast and also teaches nutrition information and social skills in a supportive environment.

"Through our involvement with the Good Start Breakfast Club, we are making a real and sustainable difference in our communities, and this is something all of us here at Sanitarium are passionate about," says Todd Saunders.

In early 2013, Sanitarium commissioned a Newspoll survey which found that food security remained a significant issue for Australian families, particularly with increased financial pressures. This coincided with other research about the rate of children skipping breakfast, a figure which rises in disadvantaged areas.

Working together with Sanitarium, Red Cross is continuing to raise awareness of the benefits of breakfast and the growing issue of food insecurity for those most in need. In all that we do we are committed to ensuring that every kid gets the good start that they deserve.

Read stories about the Good Start Breakfast Club.

Visit Sanitarium

Visit Sanitarium to learn more about its support for Good Start Breakfast Clubs for over 10 years.

Visit Ritchies to learn how you can support Good Start Breakfast Clubs every time you shop.