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P&N Beverages


200,000 reasons to drink Extra Juicy

Launched by P&N Beverages only four years ago, Extra Juicy has gone on to become the number one 250ml Lunch Box Juice on the market.

Now, in its third year of partnership with Red Cross, P&N Beverages will once again deliver a Cause-Related Marketing campaign to raise vital funds for Red Cross to assist vulnerable people both here and overseas.

In the first two years of partnership, campaigns were run with Frantelle Spring Water; in 2011 Red Cross and P&N Beverages are excited about delivering a new campaign on Extra Juicy 250ml Lunch Box Juice boxes from 1st July to 31st December.

Consumers have the chance to win one of three prizes:

1st Prize: $10,000 cash

2nd Prize: a Dreamworks Entertainment pack

3rd prize: a year's supply of Extra Juicy 250ml

For every entry received online, P&N Beverages will donate $1 to Red Cross, up to $200,000.

Peter Brooks, Managing Director of P&N Beverages, is excited about continually strengthening the partnership with Red Cross and is pleased that through Extra Juicy the Australian public has the opportunity to help deliver much needed funds.

"Extra Juicy is proud to support the vital work of Red Cross and we will happily contribute $1 to Red Cross on behalf of our customers for every entry received.

"We believe we are in a strong position to help make a real difference to the lives of the most vulnerable people in here and overseas and we invite the general public to get involved."

Further strengthening its relationship with Red Cross, P&N Beverages pledge brings the company's total financial support to date to $600,000 - a significant gift to people in need. P&N Beverages also provide free Frantelle bottled water and Extra Juicy fruit juice to Red Cross to support Australians in their most vulnerable times; including survivors and emergency services personnel following the Victorian Bushfires, Save-a-mate volunteers helping young people at music festivals and communities hit by the QLD floods in Summer 2011.

To find out more about the Extra Juicy campaign visit www.thirst-aid.com.au.