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Red Cross Calling Appeal exceeds target

Tuesday July 17, 2007

Australians have dug deep to raise $9.2 million for the Red Cross Calling Appeal, which has now closed.

This figure exceeds the $9 million target.

Held during March, the Red Cross Calling Appeal is the organisation's biggest appeal for funds to support its work in Australia and overseas.

Australian Red Cross CEO Robert Tickner said the successful result was a reflection of the continuing generosity of the public and its recognition of the role of Red Cross in supporting vulnerable people in the community.

He also thanked the enormous army of volunteers, including individual collectors, community groups, schools and Red Cross members, volunteers and staff, who helped in the collection of donations.

'In the past 12 months alone we have seen Red Cross play a significant role in the emergency response to the Victorian and Tasmanian bushfire crises, the Kerang train disaster, the NSW floods and the Gippsland floods,' Mr Tickner said.

'Our volunteers have assisted in a variety of ways -- from registering evacuees and providing comfort and shelter at relief centres, to administering first aid to emergency services personnel so they can continue their important work.

'Red Cross Calling funds help us to respond readily to emergencies -- not just these big, public emergencies, but the emergencies that occur every day, from an elderly person living alone who has a fall, to a child who goes to school without breakfast.'

Mr Tickner said Red Cross wanted to build on its response role to prepare communities for disasters and foster community resilience.

The final Red Cross Calling Appeal figure of $9.2 million was raised through the door knock, direct mail, online and phone donations, and the Domino's weekend, where Domino's Pizza donated $1 for every order taken to Red Cross, which raised almost $120,000 towards the Red Cross Calling appeal.

Australian Red Cross is part of the largest humanitarian organisation in the world, with more than 100 million volunteers in 185 countries.