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Red Cross and Country Road to reward customers for their social conscience

Wednesday June 30, 2010

An exciting partnership between Red Cross and Country Road will begin on July 1 2010, raising the quality and amount of pre-loved clothing being sold in 162 Red Cross shops across Australia.

Fashion Trade, a clothing donation program, aims to raise money for the community and reduce landfill by encouraging people to recycle their pre-loved Country Road clothing and accessories.

From July 1, customers can simply donate any clothing or accessories and include at least one pre-loved Country Road item* to any participating Red Cross retail store and they will receive a $10 voucher to put towards their next purchase of $50 or more at Country Road stores. The donated clothing and accessories will be sold by Red Cross retail stores to raise funds to support its everyday work with vulnerable people.

Only a very small percentage of the clothes currently donated to Red Cross via collection bins are of acceptable quality for re-sale in its growing network of stores. Improving the quality of donated goods increases the likelihood of re-sale. Given quality is the cornerstone of Country Road's philosophy, Fashion Trade will help Red Cross receive a constant supply of high quality merchandise.

It is currently estimated that between 80-100 million kilos of textiles are collected through charity bins and donations in Australia each year**. A staggering amount of this material is unsuitable for re-sale and sent to landfill. By raising awareness of the importance of high quality donations, Fashion Trade also aims to reduce the amount of textile waste sent to landfill.

The initiative is the first of its kind in the Asia Pacific region and brings together the power of two trusted, international brands. Country Road will play an integral role in strengthening Red Cross' retail presence.

'Red Cross is committed to offering our customers the best range of donated clothing possible. Good quality clothing and accessories are vital to the success of our stores which is why we are so delighted to partner with Country Road, a brand which embodies enduring style and exceptional quality,' said Olivia Cozzolino, General Manager Merchandise, Red Cross.

The funds raised by Fashion Trade will provide vital services such as the Good Start Breakfast Club, which serves a healthy breakfast to Aussie schoolkids who would otherwise go without or Telecross, which provides a reassuring daily phone call to an elderly person living alone.

Visit or for more details from 1 July.

  • Red Cross has 162 stores in Australia.
  • Country Road has 64 stores in Australia.
  • Donations must be made at participating Red Cross retail stores, a full list of which can be viewed at
  • Donations will not be accepted at any Red Cross branches or offices, or at any Red Cross blood donor centres.

* Must have a recognisable Country Road label. Country Road homewares not included. Vouchers not redeemable at David Jones and Myer stores.

** Source: NARCO submission to the National Waste Policy Taskforce (March 2009).

Available for interview:
For interview opportunities with Olivia Cozzolino please contact Anna Betts on 0429 045 288, or Tina Peter on 0457 318 654,