"Lend Your Leg" is strikingly simple but conveys an incredibly important message. On 4 April 2012, the International Day of Mine Awareness, people all over the world including UN Secretary General Ban Ki Moon, will be asked to roll up their trouser legs showing solidarity with survivors of landmines and other explosive remnants of war, calling on the international community to eradicate these weapons for good.
Anti-personnel mines cannot distinguish between civilians and soldiers. They continue to kill and maim civilians long after the fighting has ceased, causing severe physical and psychosocial trauma to all those affected.
International networks in at least 138 countries will be mobilising to "Lend their Legs" in capital cities and rural communities, across social media networks and through the press, urging everyone to get on board.
We are calling on all those passionate about this issue to rally their friends, families and colleagues to support this powerful campaign, become part of the online buzz through your networks and social media, and join the ranks of some of the worlds most recognized politicans, humanitarians and celebrities by "Lending your Leg" on 4 April!
To find out more about the campaign in Australia and access materials to promote this initiative in your community or workplace, visit the Australian Network to Ban Landmines and Cluster Munitions.