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Partnership strategies

Red Cross understands that every business has unique requirements surrounding charitable investment. We will work closely with you to ascertain your key drivers and objectives to deliver a tailored community partnership. This helps us develop a meaningful and well aligned relationship that will be evident to your stakeholders and the general community.

We welcome organisations of all sizes that are empathetic to community improvement as much as to commercial success.

Some of the ways you can partner with Red Cross include:

Cause-related marketing

Engage your customer base with a dynamic, marketing-led partnership which supports Red Cross by donating a portion of profits from the sale of your chosen product or service. This type of partnership works to not only demonstrate your organisation's commitment to corporate social responsibility but has proven to boost sales.

Read more about cause-related marketing with Red Cross.

Philanthropic corporate donation

Making an investment into a Red Cross humanitarian project gives you the certainty that your funds will be invested wisely and reporting on project outcomes is guaranteed. As a truly national and international organisation, we have the capability to offer first-hand communications about the impact your organisation is having within your chosen community project.

Red Cross has a wide range of humanitarian projects for your organisation to choose from, both in Australia and overseas. Your support could help provide a healthy breakfast to a hungry child at school who might otherwise go without, help individuals and communities to better prepare for, respond to and recover from disasters, or give villagers in neighbouring countries clean water to drink.

Red Cross understands that business partners require clear reporting on the projects they are supporting to ensure senior management and staff can engage and understand the importance of their investment. Red Cross provides each partnership with a dedicated Account Manager who routinely provides updates on the progress of your investment.

Read more about Red Cross programs.

Employee volunteering and engagement

When you invest into one of Red Cross's humanitarian projects either within Australia or overseas, our Account Managers can assist in developing meaningful employee engagement activities and volunteering opportunities. Red Cross has celebrity ambassadors, project experts or even volunteers and beneficiaries who are available for speaking engagements and conferences and assist in bringing to life your organisation's support.

Contact us today

Email us or phone 02 9229 4146.